Social Media by – and for – the Numbers

Last summer, I went on a quest. The goal? Accumulate 2,000 followers on Twitter, as quickly as possible. The motivation? A somewhat arbitrary goal, set by one of my employers. Long story short, if I could “prove” my account was valuable to people by...

Shameless Self-Promotion 101

One of the toughest… and most important… parts of running a small business is self promotion. If you’re in a service business (like, say, this one) or a content business (like several others I run) it becomes even more important, as the...

Why Google Plus Matters

If you pay any attention at all to such things, you’ve probably heard about Google’s rollout of the new “Google Plus” social network. And if you’ve followed some of the search giant’s other recent product releases (Google Buzz,...