Social Media by – and for – the Numbers

Last summer, I went on a quest. The goal? Accumulate 2,000 followers on Twitter, as quickly as possible. The motivation? A somewhat arbitrary goal, set by one of my employers. Long story short, if I could “prove” my account was valuable to people by...

Shameless Self-Promotion 101

One of the toughest… and most important… parts of running a small business is self promotion. If you’re in a service business (like, say, this one) or a content business (like several others I run) it becomes even more important, as the...