How Facebook Targets You

How Facebook Targets You

I published this article on LinkedIn this week… The ongoing controversy surrounding Facebook, Cambridge Analytica and the last presidential election has made one thing abundantly clear: Most people don’t understand how Facebook actually works. (This seems...

Social Media by – and for – the Numbers

Last summer, I went on a quest. The goal? Accumulate 2,000 followers on Twitter, as quickly as possible. The motivation? A somewhat arbitrary goal, set by one of my employers. Long story short, if I could “prove” my account was valuable to people by...