The 411 on Negative SEO – Stephan Spencer

When used effectively SEO is a powerful tool to attract high-quality traffic and conversions to your website. But SEO also has a dark side. While most people use SEO to enhance their own website, some people use it to impair or attack the websites of others. The set...

Volunteer Spirit Awards

Proud to be a very small part of 38th Annual Volunteer Spirit Awards – and Volunteer New York. What an inspiring group of people. Bronx River Digital will continue to support the nonprofit community in Westchester County and beyond in every way we...
How Facebook Targets You

How Facebook Targets You

I published this article on LinkedIn this week… The ongoing controversy surrounding Facebook, Cambridge Analytica and the last presidential election has made one thing abundantly clear: Most people don’t understand how Facebook actually works. (This seems...
Google Goes Mobile

Google Goes Mobile

Google made an important announcement on their webmaster blog on Monday. Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing. To recap, our...
There’s bad UI, and then there’s this

There’s bad UI, and then there’s this

When discussing UI (that’s “user interface,” to the uninitiated) with my clients, I often bring up the example of the borrowed car. It goes like this: A website is sort of like a car. You want visitors to arrive, sit in the driver’s seat and...
New Phone Scam Targets Apple Accounts

New Phone Scam Targets Apple Accounts

Another reason to be wary this Halloween… one that could potentially cause a lot more headaches than the usual ghouls and goblins. A new phone scam is targeting Apple IDs. I got a call this morning on my home phone. The call ID said “Apple Inc,” but...