The 411 on Negative SEO – Stephan Spencer

by Charlie Zegers | SEO

When used effectively SEO is a powerful tool to attract high-quality traffic and conversions to your website. But SEO also has a dark side. While most people use SEO to enhance their own website, some people use it to impair or attack the websites of others. The set...

And now for something completely different…

by Charlie Zegers | SEO

A bit of levity from my friend Bob Strauss… So you’ve finally signed up for WordPress and posted your first blog entry. How do you make sure your listicles, Star Trek: Discovery fan fiction, and twee observations about everyday life get the Google rankings they...

Lies, Damned Lies, and Robo-calls

by Charlie Zegers | Issues, SEO

Just got my daily robo-call from that nice lady who seems so concerned about my Google business listing. I thought I’d try to fake my way through a conversation with the sales rep so I could recount it for you, dear readers. But unfortunately, I must have...

How Site Speed Impacts Conversions (Infographic)

by Charlie Zegers | SEO

Is your site fast enough? Consider the following… Graphic courtesy WPEngine

Brick and Mortar Not Required for Bing, Google Places

by Charlie Zegers | SEO, Social Media

Working out of my home as I do, I was initially hesitant to list ctzdesign as a business in directories like Google Places. That put me at a disadvantage when it came to search placement, but that was a sacrifice I was willing to make to maintain a modicum of privacy....

A Letter From Santa To The Search Community

by Charlie Zegers | SEO

Too awesome not to share… from the good folks at Search Engine Land: I’m taking time off from wrapping all those iPhone 4s and Kindle Fires to lodge some requests with the search community from Kris Kringle. I’ve been good to you over the years and it is time...