Another take on the big change to Facebook’s news feed, and how that will impact publishers and businesses using Facebook for promotion…
Facebook determines which status updates you’ll see and in what order they appear in your news feed, by calculating an engagement ranking score for each post.
Currently, this algorithm optimizes for time-spent-on-site and looks at other engagement metrics such as “likes”, clicks, comments and shares of posts. They want you to be glued to Facebook, essentially.
Going forward, the weightings of signals in the news feed algorithm will change dramatically. Posts from family and friends will be much more prominent, and posts from publisher pages will be suppressed, possibly by as much as 5x.