Google recently announced that the speed with which a page loads has become an increasingly important factor in determining that page’s rank.
We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.
Worried that your site isn’t quite as zippy-fast as it should be? There are a wide range of things we can do to improve the situation:
- Optimize your photos – smaller file sizes mean faster load times
- Avoid “widget creep.” Every add-on to your site that pulls information from an external server (Facebook and Twitter widgets, badges, etc.) adds to your load time.
- Streamline your site’s code – are you calling 14 different CSS files when you really only need one?
And that’s just the beginning.